How to Use Color to Enhance Home Sales

Many people tend to choose the path of least resistance when it comes to color. But is that the best path to win over buyers? The use of color can be a fun and powerful way to create a mood and elicit a desirable vibe in a model home’s interior. Color can enhance home sales by creating a certain feel for an entire room with just one accent wall.

Read more about these design strategies and how to lose the fear of navigating new hues. Learn how an interior designer and merchandiser can help you put it all together, using color in the most strategic way possible to sell more homes.

Pinpoint the Personality

Before choosing color, determine what vibe you want the space to have. In restful rooms where serenity is desired, toning down the shade of color achieves a calming effect, while bold colors create pizzazz and playfulness. When using brighter, vibrant colors, try to limit the competition by keeping other colors to a minimum and pairing with neutrals.

Consider the Lifespan

When designing a model home, you can be a little more dramatic with color choices on items that are easily replaced. A potential home buyer knows they can change the colors of a pillow case or another accessory. If you’ve designed a model home with leopard print tile, well that’s a whole other issue. Bottom line don’t be afraid to take risks with the less expensive (and more easily replaced) items in your model home.

Trust your Designer

Stepping away from matching can make magic. Colors that are on opposite sides of the color wheel can be juxtaposed to create a dramatic dynamic within a design. A lively, lemon yellow paired with a vivid, deep purple successfully adds a stunning surprise to a space. Trust that your designer knows how to break the color “rules” to create a beautiful space that sells.

Canuso, Orchards at Aura

Post courtesy of Sue Ridgeway, Director of Marketing at Lita Dirks & Co., an interior design and merchandising firm based in Greenwood Village, Colo.

Follow Lita Dirks & Co. on Instagram, Facebook and LinkedIn for more interior design and floor plan ideas.

Thank you to our Supporters

Media Partner

Discover more from Best In American Living

Subscribe now to keep reading and get access to the full archive.

Continue reading