Royal® Building Products Launches Winter Color Palette


Winter is here, and the color experts at Royal® Building Products have created a 2020-2021 Winter Color Palette using some of their most popular siding colors. The new palette is inspired by nature and designed to add a sense of both hygge and freshness to a home’s exterior. Although the color selections are influenced by the colors of winter, they will add curb appeal year-round.

“Using the siding colors that range across many of our brands, we wanted to create an original palette for your home’s exterior that evoked the crisp colors of winter, as well as the cozy feeling of the holidays,” said Kriss Swint, Director, Marketing and Communications, Royal Building Products. “We designed this palette to also be used year-round, as these color combinations are trending, while remaining classic for years to come.”

The colors selected range from wintery lighter blues, to warm neutrals, to bold dark greens and almost black colors for homeowners looking to make a statement. “We took into account colors we have seen trending over the past year, like dark blue, and also what we predict to be popular moving into 2021, like our darker green,” added Swint. “With the popularity of mixed use materials on home exteriors, we hope that this color palette will be a useful tool for both contractors and homeowners when embarking upon an exterior renovation or new build.”

Below are the colors and products used in the 2020-2021 Winter Color Palette Guide. For more information, visit

While blue is trending for home exteriors, it can feel like a bold choice for some. Pairing blue and brown together can balance the blue and create a color palette that feels almost neutral at first glance. But neutral doesn’t have to mean boring. Oceana is a crisp blue that feels quintessentially wintery and charming, particularly when paired with a classic brown like Chestnut. Both colors are available in Celect® siding.

Cozy and homey, this palette hints at all the best things about winter without screaming “Happy Holidays” twelve months out of the year. Pairing Redwood with an elegant dark gray like Ironstone creates a unique color combination that still plays off of the trending grays we’re seeing on home exteriors across the country. Ironstone and Redwood are both available in the Royal® Vinyl siding line.

Dark greens like Olive are a great way to evoke the beauty of nature in your home’s exterior. When paired with Greystone, it brings to mind nostalgic images of sparkly pine trees. Color psychology hypothesizes that green has a calming effect, most likely because of its association with nature. By incorporating it into your home’s exterior, you can set a tone of peace and calm for everyone who visits your home. Both Olive and Greystone are available in Exterior Portfolio® siding.

All-white siding has been trending for a while now, so why not switch things up and add a pop of color to a white exterior? Blue and white, a classic combination, also evoke the refreshing calm of a clear sky and freshly fallen snow. By pairing Aspen White with Polaris, you’ll create striking contrast and draw the eyes of passers by. Both colors are available in Exterior Portfolio® siding.

This palette is our moodiest yet. If you like cozy winter nights and want to bring that homey feeling into your house, you’ll love Marine Blue paired with Storm. Marine Blue brings out the blue undertones in Storm, tying together the whole design of your home’s exterior. With grays and blues trending in home design, you can’t go wrong pairing two of Royal’s most popular colors together! Both Marine Blue and Storm are available in Royal® Vinyl siding.

Lighter siding colors can bring a serene simplicity to a home, just like a dusting of snow. Pair Sand with Granite, a dark gray with warm undertones, for bold yet straightforward contrast. Both Sand and Granite are available in Royal® Vinyl siding.

Post courtesy of Kristine Swint, Director, Marketing Communications for Royal® Building Products.

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