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2018 Award Winners

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Multifamily

Adaptive Reuse, Multifamily

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Parcels at Crosstown

Silver

Memphis, Tenn.

The project is the metamorphosis of urban blight into a vibrant community. Through a collaborative design process, the redevelopment has rekindled the building, as well as reinstated a sense of civic pride. Considered too expensive to demolish by the turn of the 21st century, the deteriorating 1.3 million-sf building sat abandoned for more than 20 years. Though initially conceived as a home for a small start-up arts organization with plans to revive the structure over decades, the project evolved into a mixed-use vertical urban village, creating a new, equity-focused community paradigm.
The residential component comprises more than 300,000 sf and 265 apartments on the seventh through 10th floors. To foster a truly integrated community, the apartments were intentionally designed to share infrastructure with and layer horizontally over the arts, education, health, and wellness components on the lower floors, fully connecting residents to amenities and maximizing the potential for spontaneous interaction.
Significant design focus was exerted on infusing light throughout deep floor plates and creating a vibrant, authentic, and equitable community. Studio, one-, two- and three-bedroom apartments in a range of sizes and price points feature exposed brick walls, repurposed building materials, natural finishes, and concrete floors for an eclectic flavor.

From the Judges
This is a big “wow!” The windows are fantastic, and it is very cool how the project team carved out the center of the former Sears distribution center for an atrium.

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