Author: Sue Ridgeway

Sue Ridgeway


We Are [Fall]ing in Love with These Design Trends

By Sue Ridgeway Trends in design are inevitable. Some stay for a while, and others just last for a season or two. As we enter the fall season, the trend toward design that elicits feelings of warmth and comfort is prevalent. And with the unwelcome addition of COVID-19 to our daily lives, there has been […]


3 Keys to Effective Laundry Room Designs that Sell

By Sue Ridgeway Every room in a model is an important marketing investment. And as such, each room should be designed with the goal of selling in mind. While it can be a challenge to make the laundry room, a space specifically dedicated to doing a household chore, an exciting ‘destination’ in a model walk, […]


Small Space Design… Big Ideas

By Sue Ridgeway Great rooms may be great, but what about smaller spaces? Small space design requires big ideas. A model home is a marketing investment, and as such, every room within the model is important. And while big spaces, such a great room or the kitchen, attract a significant amount of money per square […]


5 Tips to Create the Ideal Entertaining Space at Home

Designing to inspire dreams or visions of “how we would live here” in prospective home buyers is what interior designs and model merchandisers do. And now, more than ever, creating designs that inspire home-based entertaining is key. Among the vast array of things that COVID-19 has changed in our society, one of the biggest is […]


6 Ways to Provide Connected Home Design for Today’s Buyer

Providing responsive design for today’s home buyer is imperative. After weeks (in some cases, months) of shelter and safer at home orders, we have all spent an extraordinary amount of time in our homes. As a result, desires and expectations for what we want in our overall home design has changed. Some of the ideas […]


Designing for Zen

To say that these are stressful times would be an understatement. Regardless of your prospective buyer’s preferences, everyone is looking for a bit of Zen these days. To meet this growing need, designers at Lita Dirks & Co. find themselves designing for Zen in their models: designing to create a feeling of tranquility and relaxation. […]


The New Normal in Home Office Design

As the work from home (WFH) experience becomes more commonplace (even after stay-at-home orders are lifted), we need to rethink our approach to floor plan development and model home presentations. The new normal in home office design will mean much more than just having a creative way to place a laptop or include a desk […]


How Hiring an Interior Design/Merchandising Firm Can Save a Builder Money

By Sue Ridgeway It may sound overly optimistic, but it’s true: hiring an interior design/merchandising firm can save a builder money. Home building is never a straightforward endeavor. There are a multitude of factors that can impact the bottom line. Having a full-service firm that specializes in design and merchandising can eliminate many of the […]