Author: Sue Ridgeway

Sue Ridgeway


Designing for Zen

To say that these are stressful times would be an understatement. Regardless of your prospective buyer’s preferences, everyone is looking for a bit of Zen these days. To meet this growing need, designers at Lita Dirks & Co. find themselves designing for Zen in their models: designing to create a feeling of tranquility and relaxation. […]


The New Normal in Home Office Design

As the work from home (WFH) experience becomes more commonplace (even after stay-at-home orders are lifted), we need to rethink our approach to floor plan development and model home presentations. The new normal in home office design will mean much more than just having a creative way to place a laptop or include a desk […]


How Hiring an Interior Design/Merchandising Firm Can Save a Builder Money

By Sue Ridgeway It may sound overly optimistic, but it’s true: hiring an interior design/merchandising firm can save a builder money. Home building is never a straightforward endeavor. There are a multitude of factors that can impact the bottom line. Having a full-service firm that specializes in design and merchandising can eliminate many of the […]


Value is Not a Four-Letter Word

By Sue Ridgeway A recurring theme in the home building industry is housing affordability and the impact the dearth of attainable homes is having on home building  in general. At the most recent International Builders’ Show, Lita Dirks, CEO and principal at Lita Dirks & Co., and Tom Devine, AIA, senior partner at Housing Design […]


Designer Insight: Design Trends & Predictions for the Building Industry in 2020

By Sue Ridgeway In the spirit of new year and new decade, we’re sharing what to expect in 2020 and beyond, with insight from NAHB member and interior design firm Lita Dirks & Co. Designers were asked questions to tease out their expert-on-the-ground-opinions and thoughts on where they think the building and design industry is […]


Speaking Interior Design 201

In an attempt to foster greater collaboration between builders, architects and designers, Lita Dirks & Co. recently shared a list of common interior design terms. To help building industry colleagues speak the “same language.” Here are a few more common interior design terms that designers use on a fairly regular basis. Lighting Terms Up lighting: […]


Speaking Interior Design

Sure, you probably know terms like drapery and sconce, but what about arabesque or jute? If you are a builder, architect or in any way involved in the home building industry and work with interior design professionals, speaking the same language of interior design can help secure the success of any housing-related collaboration. (We wouldn’t leave you hanging: […]


Designing a Reason to Smile in Every Model Home

There is that oft repeated saying “a place for everything and everything in its place.” And while there have been many interpretations to this saying (and several people attributed to its origin), for Lita Dirks & Co., this saying has a special meaning. To them, it means each detail and design decision in a home […]