Author: Sue Ridgeway

Sue Ridgeway


Small Space Design… Big Ideas

By Sue Ridgeway Great rooms may be great, but what about smaller spaces? Small space design requires big ideas. A model home is a marketing investment, and as such, every room within the model is important. And while big spaces, such a great room or the kitchen, attract a significant amount of money per square […]


5 Tips to Create the Ideal Entertaining Space at Home

Designing to inspire dreams or visions of “how we would live here” in prospective home buyers is what interior designs and model merchandisers do. And now, more than ever, creating designs that inspire home-based entertaining is key. Among the vast array of things that COVID-19 has changed in our society, one of the biggest is […]


6 Ways to Provide Connected Home Design for Today’s Buyer

Providing responsive design for today’s home buyer is imperative. After weeks (in some cases, months) of shelter and safer at home orders, we have all spent an extraordinary amount of time in our homes. As a result, desires and expectations for what we want in our overall home design has changed. Some of the ideas […]


Designing for Zen

To say that these are stressful times would be an understatement. Regardless of your prospective buyer’s preferences, everyone is looking for a bit of Zen these days. To meet this growing need, designers at Lita Dirks & Co. find themselves designing for Zen in their models: designing to create a feeling of tranquility and relaxation. […]


The New Normal in Home Office Design

As the work from home (WFH) experience becomes more commonplace (even after stay-at-home orders are lifted), we need to rethink our approach to floor plan development and model home presentations. The new normal in home office design will mean much more than just having a creative way to place a laptop or include a desk […]


How Hiring an Interior Design/Merchandising Firm Can Save a Builder Money

By Sue Ridgeway It may sound overly optimistic, but it’s true: hiring an interior design/merchandising firm can save a builder money. Home building is never a straightforward endeavor. There are a multitude of factors that can impact the bottom line. Having a full-service firm that specializes in design and merchandising can eliminate many of the […]


Value is Not a Four-Letter Word

By Sue Ridgeway A recurring theme in the home building industry is housing affordability and the impact the dearth of attainable homes is having on home building  in general. At the most recent International Builders’ Show, Lita Dirks, CEO and principal at Lita Dirks & Co., and Tom Devine, AIA, senior partner at Housing Design […]


Designer Insight: Design Trends & Predictions for the Building Industry in 2020

By Sue Ridgeway In the spirit of new year and new decade, we’re sharing what to expect in 2020 and beyond, with insight from NAHB member and interior design firm Lita Dirks & Co. Designers were asked questions to tease out their expert-on-the-ground-opinions and thoughts on where they think the building and design industry is […]