Author: Deryl Patterson, AIA

Deryl Patterson, AIA

Deryl Patterson, AIA, is president of Jacksonville, Florida-based Housing Design Matters.

What the Hotel Industry Gets Right (and what housing can learn from it)

By Deryl Patterson Raise your hand if you feel you’re an experienced hotel guest. Okay, put your hand down before people start staring. If you’ve stayed in more than a dozen different hotels in the last year, I would qualify you as an expert. You don’t have to be in the hospitality industry to take […]


The Case Against Double Front Doors

By Deryl Patterson Are your buyers seeing double? In many people’s minds, double front doors represent elegance and prestige. Perhaps it’s the idea of a grand entrance that they’ve seen in the likes of the Biltmore Estate or the White House. I’ll admit, these “houses” make a fairly convincing case for double doors… But should […]


6 Unexpected Ways to Build Value

Value is not a dirty word. It is the key to giving home owners what they’re looking for while keeping the project viable for builders.


Small Steps

The key to creating a fresh, new, compelling plan with tight square footage and building footprint restrictions is to design for the way home buyers live today.