BALA Celebrates Inductees Eichen, Kreager & Duany

Carole P. Eichen (Posthumously Awarded), Class of 2008

In the crucial area of new home merchandising and marketing, Carole Eichen led the change. Eichen was one of the first housing industry executives to recognize the need to involve the home buyer in the product — emotionally and psychologically.

Eichen had the vision, talent and organization to make that crucial subliminal sale. She coined the terms “interior merchandising” and “buyer profile.” She is credited with developing the discipline and spearheading its acceptance.

Eichen won numerous interior design and marketing awards, including the Max C. Tipton Memorial Award for marketing excellence and Professional Builder magazine’s 1994 Achievement Award for her innovative “Lifespace” concept, a home design that features nine “interior spaces” but no living room or dining room.

William Kreager, Class of 2014

William Kreager, a Seattle-based architect and principal of design, is a master builder with a passion for affordable housing and sustainable community development.

Kreager has been an active leader in propelling towards the future the art and science of creating livable communities. Kreager — who started as a young architect, having served time in the Peace Corps — has become an authority on sustainable site planning and building design, often being asked to speak at national conferences.

Kreager and his contributions to modern architectural and community building innovation have been recognized by the most prominent names in building, such as the American Institute of Architects and the U.S. Department of Housing and Urban Development, to name a few.

Andrés Duany, Class of 2016

Andrés Duany has dedicated over three decades to pioneering a vision for sustainable urban development. Andres is a founding principal at Duany Plater-Zyberk & Company (DPZ), and a co-founder and emeritus board member of the Congress for the New Urbanism.

In the years since the firm first received recognition for the design of Seaside, Florida in 1980, DPZ has completed designs for over 300 new towns, downtowns, regional plans, and community revitalization projects. These projects have ranged from the scale of the building to over 500,000 acres, and are found in North America, South America, Europe, the Middle East and Asia.

Duany’s legacy includes the first new traditional neighborhood community, the Traditional Neighborhood Development (TND) zoning ordinance, development of the form-based zoning code SmartCode, and the definition of the rural to urban Transect and Agrarian Urbanism, as well as inventive affordable housing designs.

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