By Sue Ridgeway
Good interior design can help a property sell, and improve your overall health and wellbeing. It can also inspire happiness. It may sound a bit far-fetched, but it’s true. Using various colors, patterns and art, one can design to inspire happiness.
Read how designers incorporate this idea when developing concepts for model homes, clubhouses and the like.
Colors, Patterns, and Art
According to the Institute for Color Research, people make a subconscious judgment about an environment or product within 90 seconds of initial viewing. And as such, designers know that they need to include design elements that grab a prospective home buyer’s imagination from the minute they walk into a space. Here is where buyer profiles are critical. Knowing what will appeal to your buyers as far as interests, passions, and preferences is key.
For example, if you know your buyer loves to entertain at home, this lower-level design is sure to make them happy:
Further, if your prospective buyer has children or grandchildren that will be a part of the home, including designs that speak to the younger residents of the home is sure to please, as are designs that honor a prospective buyer’s hobbies. This model home in Florida has been designed and merchandised to put a smile on a specific buyer’s face:
Color palettes are another important consideration when designing to inspire happiness. Color can have a significant impact on the mood, both of the person in the room and the room itself. For example, we tend to choose shades of blue, green, or lavender to create a calming environment for bedrooms. Blue hues tend to make people productive, and as such are often used in home offices or flex spaces. Designers know that color is a powerful design tool that can make the rooms in a model home feel more calm, cheerful, comfortable, or dramatic as the need dictates.
Designers always take into consideration designs that will appeal to the potential buyer and evoke feelings of positivity, and ultimately, a desire to buy. To do so, it really comes down to carefully, and strategically, choosing colors, patterns, and art for a space.
Post courtesy of Sue Ridgeway, Director of Marketing at Lita Dirks & Co., an interior design and merchandising firm based in Greenwood Village, Colo.
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Header image: Traditions of America, image courtesy of Lita Dirks & Co.
