Virginia Community Receives Platinum Best in American Living Award

Hallsley, a master planned community located in Chesterfield County, VA, was awarded a Platinum Best in American Living™ Award (BALA) for Single-Family Community, 100 units & over at the 2016 Best in American Living Awards Ceremony held at the 2017 International Builders Show. The community also received three silver awards from NAHB’s Sales & Marketing Council: Master Planned Community of the Year, Best Landscape Design, and Best Video GoPro Tour (a self-guided video of a model home).
Land Planner: ED Lewis & Associates
Photographer: Bryan Chavez
Winning a Platinum BALA for Single-Family Community, 100 units & over was no small feat, as Hallsley was in competition with communities from across North America.
“East West Communities is overwhelmed by these awards and recognition, but it wouldn’t have been possible without all the individuals who come together daily to help make Hallsley such a wonderful place to live,” said Kathy Pearson, COO and CFO East West Partners. “The success of Hallsley has surpassed our expectations and everyone else’s in the country.”
Another accolade for Hallsley came in December when DesignLens, a division of John Burns Real Estate Consulting, selected Hallsley as one of the two top master planned communities of the year. DesignLens researches nationwide for real estate industry innovators and trendsetters and selected Hallsley from the more than 100 communities they had visited in 2016.
“Good designs sells great homes and great communities. I’ve spent my career studying master planned communities and I can see the attention to detail and design put forth by East West Partners,” said Dan Fulton senior vice president John Burns Real Estate Consulting. “Its beautiful clubhouse and pool, trails through the community and many parks make Hallsey an ideal place to raise a family.”

Hallsley – Dive-in Movie Night at the Residents Club

Daniel Jones, East West Communities senior vice president and project manager for Hallsley said, “Hallsley deserves recognition on the national stage and it now has it. Receiving these awards is a testament to how hard everyone has worked to make this one of the best communities in the country. We’ve always said there’s something amazing happening at Hallsley and we’re excited that NAHB took notice.”
In 2016, Hallsley also received the Best Community Spirit silver award and a Special Award of Excellence from NAHB for its Massey Street of Hope luxury home show event, which raised more than $1 million for VCU Massey Cancer Center.
At Hallsley, East West Communities has demonstrated its experience in developing successful environmentally sensitive, master-planned communities with resort-style amenities. The developer created the Hallsley Residents Club, featuring a clubhouse with outdoor entertainment areas, waterpark-like pool, treehouse playground, playhouse village, tennis, sand volleyball, a 120-foot zip line, dog park, six miles of nature trails, fishing pond with dock, bocce ball, and full-time director to provide year-round events for residents of all ages.

Hallsley – Playhouse Village

The company lead all other Richmond communities by selling the most new homes in the Richmond area (137) from September 30, 2015 through September 30, 2016, according to Integra Realty Resources-Richmond, a real estate advisory firm in Henrico County. Additionally, the community recorded the highest average price — nearly $656,000 — among the five top-selling communities and sold 50% of all new homes over $1 million in the greater Richmond area.
In 2015, Hallsley was named “Best Community in Richmond” by the Home Builders Association of Richmond and voted 2014, 2015, and 2016 “Best Community” by multiple media outlets in the Richmond area.

Hallsley – Pocket Park

About the community
Hallsley is conveniently located in Midlothian, VA, near the intersection of Route 60 and 288 – just 15 minutes from Short Pump and Stony Point, or 25 minutes from downtown Richmond. The community is known as a place where authentic American architecture is blended with the natural beauty of the land to create a place that is unlike any other in Richmond. Resort-like amenities include a clubhouse, a waterpark-style pool, a dog park, a treehouse playground, a playhouse village, a zip line, a Tom Sawyer’s fishing pond, tennis, volleyball, bocce ball, six miles of paved trails, 14 unique bridges, a chauffeured limousine van, pocket parks, and a full time Director of Fun. Hallsley is also close to quality schools, miles of nature-filled walking trails, access to major road systems, and thriving business and entertainment options. Find out more at

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