Trends are a critical aspect of our ever-changing world and are a product of consumer creation. Social media, technology and demographic shifts are pushing trends across surfaces, market segments and continents faster than any other time in history.
Before implementing trends as a marketing tool, it’s important to first consider your buyer, since trends vary from one demographic to another. Understanding current demographics–today’s various consumer groups like Millennials, Gen X and Boomers–will provide insight into their color and design preferences.
The Best in American Living article, What’s Trending: The Design Elements and Colors of 2016, will get you started!