What’s Trending in 2016?

Trends are a critical aspect of our ever-changing world and are a product of consumer creation. Social media, technology and demographic shifts are pushing trends across surfaces, market segments and continents faster than any other time in history.

image3Before implementing trends as a marketing tool, it’s important to first consider your buyer, since trends vary from one demographic to another. Understanding current demographics–today’s various consumer groups like Millennials, Gen X and Boomers–will provide insight into their color and design preferences.

image2The Best in American Living article, What’s Trending: The Design Elements and Colors of 2016, will get you started!

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